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The skill of the craftsmen's weaving that has been polished in Imabari. Historical and cultural venerable town "Imabari". Weaving techniques built up since the Nara era, along with the Kamogawa in Kyoto and Sai River in Kanazawa, the famous water of the Soto River. From Taisho there is confidence and pride in Imabari as a pioneer of Japan's Jacquard woven towel ● Commitment spun yarn: use yarn spun in the country, use non-twisted yarn in the white part ● Rich Water Source: A high-quality water source indispensable in the process of dyeing and bleaching, Soto River ● Traditional Jacquard Woven: Wave pattern with motif of Kurushima Strait. Beautifully expressed hand-drawn complex curves ● Wooden boxed with luxury. Brush strokes that can sense Imabari's confidence and pride